Kai Trump, the oldest child of the PresidentDonald TrumpHer grandchildren are already continuing in the family's business-oriented path, securing several name, image, and likeness (NIL) agreements totaling over $1 million.
Before heading to the University of Miami next fall to start participating in the school's golf team, Kai, 18, has already secured agreements with Accelerator Active Energy, Leaf Trading Cards, and TaylorMade Golf.
Boasting over six million followers on social platforms, Kai holds an NIL value of no less than $1.2 million, according to On3.
That's among the highest earnings for female student-athletes through NIL, along with Louisiana State University gymnast Livvy Dunne, who has an NIL value of $4.1 million, and basketball player Flau’jae Johnson, who has an NIL value of $1.5 million,according to Sports Illustrated.
NIL agreements allow university athletes to make money through endorsements, partnerships, and other ventures tied to their individual brand, instead of their sports achievements.
Trump is said to plan on issuing an executive order that would set nationwide guidelines for the National Collegiate Athletic Association's Name, Image, and Likeness program, according to individuals who are aware of the proposal, as CBS News reported earlier this week.
Kai, who studied at The Benjamin School in Palm Beach, Florida, has leveraged her personal brand to obtain such agreements. She has roughly 1.8 million fans on Instagram, 3.2 million on TikTok, and 1.17 million on YouTube.
Her most recent NIL agreement is with Accelerator Active Energy, a sugar-free energy beverage that has also collaborated with Dunne.
The oldest Trump grandchild uses her online presence to provide followers with aa look behind the scenes at the political scene in Washington, D.C., and her involvement with golf.
Although Kai is familiar to Trump supporters, as she is the daughter of the president's oldest son, Donald Trump Jr., her visibility in the public eye greatly increased last year after shegave a speech at the Republican National Convention.
She informed Fox News Digital on Wednesdaythat she "had always desired" to produce material for online platforms and act as an inspiration for younger individuals.
However, her real interest is in golf, a sport that is favored by her grandfather. Kaitold Fox News Digitalthat she plans to embark on a professional golf career following her college studies.
"If I have two hours, I won't just hit a few balls and then check my phone. No, I'll make the most of the time I have on the course. So, I believe that will definitely help me reach the next level," Kai said to Fox News.
One of Kai's name, image, and likeness agreements is with TaylorMade Golf, a top producer of golf gear and clothing.
Kai is also able to learn from some of the top golf instructors globally, including her mother Vanessa Trump's latest partner, Tiger Woods.
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