wartamoro.com, Canadian singer-songwriter Charlotte Cardin's resume is, by all measures, impressive.
The six-time Juno Award winner, Album of the Year winner, and Billboard Canada Women of the Year winner has added another bullet point to her list of achievements: a L’Oréal Paris ambassador.
The Montreal-born, now Paris-based singer has been named a face of the global beauty brand in both Canada and France.
It's a dual-country representation that Cardin says is a proper fit.
I'm Québécoise — I grew up in Canada, but I now live in France, so it just made sense for me to be an ambassador for both places," explains Cardin. "I think what they have in common — aside from the language, of course — is that both have this 'less-is-more' approach when it comes to beauty.
Where Cardin says Parisians are known for a "chic, effortless vibe," the style in Quebec embraces a more natural approach.
So even though fashion and beauty trends differ between the two, that understated, natural approach is something they share," she says. "And it's definitely something I connect with.
The singer of "99 Nights" says the brand role is more than just a business move, it's a continuation of a relationship with a company that has long played a role in her life.
I grew up watching my mom, my grandmothers and my sister do their makeup, so L’Oréal has always been present in some way," Cardin says. "Beyond that, I really connect with the brand's values. L’Oréal has always spoken about feminism, female empowerment and inner beauty — and those are values I deeply believe in.
The singer-songwriter says she's "very proud" to take on the new role.
As for her personal approach to beauty — with her flawless complexion, blue eyes and big smile, Cardin has become somewhat of a darling in fashion and beauty — the star goes for the less-is-more approach that suits both Canada and France.
Makeup, for me, has always been about enhancing my features rather than hiding behind anything," she notes. "I think makeup is such a creative, beautiful thing, and even though I'm not the most skilled or creative when it comes to doing my makeup, I've always felt like the best version of myself when I use just a little bit to enhance certain features.
She admits, though, that she arrived at that approach as part of a personal beauty evolution.
Coming from a modelling background, I've had experiences where people used my face and my body as their canvas," Cardin says. "And while some of those experiences were eye-opening and creatively interesting, it never fully felt right to me.
When the now-30-year-old stopped modelling at age 19, she recalls feeling empowered to " "reclaim the narrative of my own body and beauty" and to use beauty to tell her story — her way.
Rather than being a vessel for someone else's," she says. "I think my simple, classic approach to beauty and the fact that I don't wear a lot of makeup probably comes from that — it's my way of keeping it authentic and connected to who I am.
Cardin points to the Plump Ambition Gloss by L’Oréal Paris in the shade Worth It as her personal go-to.
"It's so natural," she says of the sheer, peachy pink shade. It gives that kind of kissed-lip look, with a nice shine, but without any stickiness. Plus, it's plumping and has this little tingling effect on the lips, which feels amazing.
A beauty discussion with Cardin wouldn't be complete without touching on her trademark tresses. Her long, honey-brown locks are the source of admiration — and envy — for many a beauty fan.
For my hair, I really try to stay away from heat tools," Cardin says. "I don't use blow dryers or irons unless it's for a special event and my hairdresser is styling it. Usually, I just let it air-dry naturally and let it do its thing.
That's honestly how I've managed to keep it as healthy as possible over the years.
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